Social Media Content for Dodo Pizza

As the creative designer for Dodo Pizza, I was responsible for the full cycle of visual content development and production across digital platforms. The goal was to create engaging, mouth-watering, and brand-consistent content for Instagram, TikTok, and targeted advertising.

Three promo posts: “Ice cream as a gift” for Mother’s Day, “2 vegan pizzas for £9.99” for Veganuary, and “Get £1 pizza for collection” for National Pizza Day

Research & Concept Development

Analyzed Dodo Pizza’s brand identity, tone of voice, and core values.
Conducted research on the target audience, competitors’ content strategies, local trends, and user behavior.
Developed a creative concept focused on playfulness, engagement, and appetizing visuals that aligned with the brand’s spirit.

Post: “All roads may lead to Rome…” over a Roman-style pizza in a Dodo Pizza box on a football pitch

Post: “But only one road has Roman style pizza in Leamington”, with a pizza box and two Karma Drinks cans on the grass

Pre-Production & Planning

Created detailed moodboards, references, and platform-specific scripts and storyboards.
Organized the entire production process, including location scouting (kitchens, pizzerias), sourcing props and models, and assembling the production team.
Managed logistics and scheduling to ensure smooth execution within time and budget constraints.

Instagram carousel “Meet our plant-based meat”: four slides about the vegan chorizo made from seitan

Content Production

Oversaw the shoot, focusing on visual composition, food styling, and brand alignment.
Produced video content for Reels and TikTok, as well as photos and animated assets for posts and stories.
Ensured that each piece of content conveyed the Dodo brand’s energy and made the audience crave the product.

Three posts showing the Dodo Pizza app on phones: basket, menu and pizza screens, with #DODOPIZZAUK

Platform Adaptation

Edited and formatted videos specifically for TikTok and Instagram Reels.
Designed targeted ad creatives, including carousels, banners, and story ads.
Exported all content in accordance with platform-specific technical requirements (resolutions, lengths, formats).

Hands taking a slice of burrata and basil pizza from a Dodo Pizza box on a marble table

Close-up of four Roman-style pizza slices with burrata, salmon and avocado, vegan chorizo and scallops, tagged #DODOPIZZAUK

Visual Support for Marketing Activities

Created graphics for promotions, special offers, and collaborations.
Developed reusable templates that could be scaled and customized for different cities and audiences.
Collaborated with Dodo Pizza’s marketing team to evaluate content performance and iterate based on feedback and analytics.

Dodo Pizza magazine ad “Why our dough is dodougher?”, printed in a local magazine and as the layout

This project was a great opportunity to combine creative thinking, production management, and a deep understanding of brand-driven marketing. The final content stayed true to Dodo Pizza’s DNA while driving high engagement and positive audience feedback.