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Case Study — Dodo Pizza UK

Menu & in-store design

Design support for printing & in-store assets in restaurant.

Graphic design Art Direction Print Design
Tools & Resources
Adobe Photoshop, Illustrator
A hand holding a slice of pizza with burrata and basil on a wooden board, in front of a Dodo Pizza T-shirt

About the project

As an in-house designer at Dodo Pizza UK, I was responsible for translating the brand system into a wide range of restaurant assets, including digital menus, leaflets, stickers, and other printed materials. My focus was on adapting brand elements with care and ensuring visual consistency across all customer touchpoints, maintaining both functionality and a strong, unified identity.

Dodo Pizza UK tri-fold menu leaflets, covers and inside spreads, in orange, black and white
A customer opening a Dodo Pizza box beside a delivery scooter with a “Run Dodo Run” box, in front of the restaurant window Dodo Pizza UK restaurant entrance at night, with an A-board and posters in the windows

Final Assets

  1. 01Digital menu for TV-Boards, side & print menu
  2. 02In-store stickers for doors and floor
  3. 03Leaflets and brochures for promotions
Two people reading the menu in the window of a Dodo Pizza UK restaurant Dodo Pizza UK printed menu board on a tiled restaurant wall
Order counter with “order here” lettering and digital menu screens above it, under an orange ceiling Four digital menu screens: Signature, Gourmet, Best with, and a pizza-and-drink offer Restaurant interior with the order counter, digital menu boards and a self-service kiosk

Credits

Company
Dodo Pizza
Role
Art director
Graphic Designer
In collaboration with
Restaurant Team
Marketing Team