Senior Packaging Designer
2025—Present
Karsten International — Retail, Manufacture
- Lead packaging design from concept to production, aligning brand storytelling, commercial objectives and manufacturing feasibility.
- Take designs through to production: print technologies, materials, dielines, finishes and colour management.
- Manage multiple projects with product development, buying, marketing and quality teams, delivering on time.
Senior Creative Designer
2022—2025
TMS — Business Consulting and Services | Starbucks Global Account
- Designed 20+ seasonal merchandise collections for Starbucks, contributing to a 15% YOY increase in brand engagement.
- Took merch from concept to production: renderings and 3D mock-ups for internal and client presentations, physical mock-ups, technical drawings, production art files.
- Worked within partner brand guidelines on collaborations with Disney, Universal, Netflix and artists (Peanuts, Shae, Sofie Birkin); led EMEA and MENA projects.
Art Director
2022—2025
Dodo Brands — Tech-Driven International QSR Group | Dodo Pizza
- Built the brand identity system and visual language for Dodo Pizza’s UK launch, informed by consumer and market research.
- Created reusable templates and modular layouts that scaled across cities, campaigns and formats, keeping every channel on brand.
- Developed creative concepts and art-directed photography and video: moodboards, storyboards, shoots, retouching, Reels and TikTok.
- Designed social media content, website and in-app banners, and print: menus, leaflets, in-store graphics for doors and floors.
- Led a multidisciplinary creative team and external agencies; worked with marketing and product teams and iterated on analytics and A/B tests.
Presentation & Communication Designer
Freelance
Dodo Brands, Drinkit, Alfa Bank (fintech), Selfwork (fintech)
- Design presentations for corporate events and partner congresses, including the Dodo Pizza Partners Congress and the Congress of Drinkit Partners, from the first call with the speaker to on-stage delivery.
- Build the narrative and central message of each deck, then the visual style and motion; pitch decks such as Alfa Bank’s.
Graphic Designer & Illustrator
2020—2021
BBDO — Full-Cycle Advertising Agency
- Created visual concepts and illustrations for digital campaigns for a major automotive brand.
- Worked closely with copywriters and art directors to turn campaign messages into visuals, under tight deadlines.
Design Team Leader
2019—2020
Skylark Learning — Educational Products & Publishing for Children
- Created the brand identity system: logo, wordmark, colour palette, pattern and guidelines, applied across packaging, publishing and marketing.
- Designed trade show and event graphics for regional exhibitions, and website visuals.
- Streamlined team workflows, improving delivery timelines and design standards.
Designer & Print manager
2017—2018
Adept — Advertising & Production Agency
- Designed print materials and promotional collateral to client needs and brand guidelines.
- Ran in-house print production, gaining hands-on knowledge of print technologies, quality control and budgets.
